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19/02/07 - Our passenger Helen Dunn receives the 1000th ticket by text

A ticket sent by text message to passenger Helen Dunn marked the 1000th customer to use our mobile phone E-day ticket.

Helen Dunn, from Stourbridge, received the landmark ticket in the form of a barcode sent directly to her mobile phone by an SMS text message.

Helen was presented on arrival at London Marylebone with a bottle of champagne by duty manager, Mick O-Gorman. Helen said: "I use Chiltern Railways regularly as I can travel direct from Stourbridge and don't have to change at any other stations.

"It is so convenient and such a novelty to have your ticket sent to your mobile phone. I will definitely be using this service again - especially if I get another bottle of champagne!"

E-Day is the cheapest ticket that Chiltern Railways offers from Birmingham and Stratford-upon-Avon to London (and vice versa), costing a flat rate of ?5. It can only be bought from the Chiltern Railways website 24 hours in advance of travel.

Passengers have been making the most of this innovative development in ticket technology since it launched in December for a three-month trial with the objective of making it permanent.

Neil Micklethwaite, Commercial Director for Chiltern Railways said: "It's great to see passengers -like Helen Dunn-satisfied with this mobile phone ticketing trial.

"There are many benefits to mobile ticketing but the most important to mention is that it's simple and convenient providing lower cost tickets for our passengers giving the customer even further value for money.

"We are proud that we are the first train company in the UK to provide our passengers with this service."

Ticket purchases on the move from mobile phones will be possible at a later stage, as well as via the internet and other retail channels.

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